Tiến Sĩ Hồ Đắc Nguyên Ngã

Thông tin chi tiết về Tiễn sĩ Nga, vui lòng xem thêm bên dưới.

 

 

Nga Ho-Dac (Hồ Đắc Nguyên Ngã) is an Assistant Professor of Marketing at San Francisco State University. He earned a Ph.D. in Marketing from the University of Utah, an M.B.A. in International Business from the Asian Institute of Technology, and a B.S. in Civil Engineering from Vietnam National University.

 

His current research focuses on digital marketing, social media, and the open source movement. Professor Ho-Dac has published in the Journal of Marketing, one of the most prestigious journals in Marketing. His research examining online customer reviews and brand equity was ranked first among 11 impactful articles for their managerial relevance and ranked fifth in the top ten (most-read) articles in 2014 by The Marketing Science Institute. The study was also featured in “Online Social Media and Networks: Impact on Marketing Practice” by the American Marketing Association.

 

In his course Digital Marketing at San Francisco State, Nga is training his students to apply different digital marketing tools and techniques such as search engine marketing, social media, mobile marketing, location based marketing, content marketing, online advertising, and email marketing to acquire, convert, retain, and grow customers in the modern market where data are getting bigger and bigger, new technologies are developed faster and faster, new business models are emerging, the power is shifting from marketers to consumers, and the structure of the value chain is changing. Moreover, Nga inspires his student to move from the trial and error approach to the data-driven approach in marketing.

 

In addition to his academic career, Nga Ho-Dac has trained executives from Nokia, AC Nielsen, Effem Foods, Mead Johnson, Shell, Kimberly-Clark, Holcim, Organon, Scancom, Datacraft, Vietnam Airline, Alcon Pharmaceuticals, Coats Phong Phu, Saigon Postel, Vietcombank, etc.

 

Và đọc thêm các bài viết của anh ở đây: http://ngahodac.com/